Toshiba Cuts Price Of PDR-M1 Megapixel Digital Camera To $499

Daniel O'Connell
O'Connell Communications
708/482-0972
OCONPR@aol.com

David Ficken
Toshiba Imaging Systems
949/461-4991

IRVINE, CA, October 1, 1998 -- As part of a special pre-holiday pricing promotion, Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc. (TAIS), today announced it has lowered the estimated street price of its acclaimed PDR-M1 camera from $599 to $499, making it the most affordable megapixel digital camera on the market.

The PDR-M1 camera is available at several leading resellers including CompUSA , Computer City, Wolf Camera, and Fry’s Electronics, as well as through direct mail catalogs. It was recently touted by Digital Camera Magazine as being “the most image you can get for your money.”

Compatible with Windows® and Macintosh® platforms, the PDR-M1 camera combines traditional, point-and-shoot simplicity with a wide range of sophisticated features, such as ultra-sharp 1280 x 1024 resolution, 2x digital zoom, and a four-mode flash lighting system. Thanks to its revolutionary 1/2-inch, 1.5 million pixel CCD sensor, the PDR-M1 creates startlingly crisp, 24-bit color images free of the pixelation and distortion typical of lesser-quality megapixel cameras.

For more information, U.S. customers can call 1-800-550-8674. Fax, 1-800-640-8674. Visit Toshiba at http://www.toshiba.com/dsc.

ABOUT TOSHIBA IMAGING SYSTEMS

Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide

Visit the Toshiba America homepage for more information.

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