The Toshiba Mobile Strategic Initiative is a comprehensive program designed to offer its U.S.-based mobile handset/mobile consumer device customers a product portfolio that aims to provide faster time-to-market and helps them stay competitive.

As part of this initiative, Toshiba provides local application and design-in support and access to a host of analog peripheral ICs, including the Toshiba CMOS image sensor family, LCD controllers/drivers, I/O expander, bridge ICs, memory products and LCD modules.

The expanded portfolio also includes support tools, reference designs and evaluation boards.

Mobile Application Diagram

Mobile peripheral devices (MPD) are chipsets that provide interfaces between a host processor and input/output devices such as a display, a camera and a keypad in mobile handsets. As high-end mobile handsets feature larger display resolutions (HVGA, VGA, WVGA+), higher camera-pixel resolutions (3, 5 and 8 mega pixels) and a full QWERTY keypad, unique design challenges arise that result in higher data rates, larger data transferability with fewer lines, EMI and mechanical issues. Toshiba's mobile peripheral product family aims to offer solutions to these challenges while increasing performance and design flexibility, as well as lowering power usage in mobile handsets.