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Article: Consumer Good Technology, April 2008
  -- Alliston Ackerman & Lori Castle
Consumer Good Technology
 
 
 
An Intelligent Approach: Toshiba Gains an Edge in the Consumer Electronics Race
 
 
In few industries is the pace of change as relentless as in consumer electronics. A company producing the latest and greatest cell phone has no time to rest and is typically busy designing and testing future models before the current one is in stores. To win the race to provide market-leading products, many of the best consumer electronics manufacturers work with Toshiba America Electronic Components, Inc. (Toshiba), designer and builder of high-quality electronic components for product manufacturers worldwide.

Just like its customers - and in collaboration with them - Toshiba must constantly produce more powerful and versatile products faster than its competitors. Core to this strategy is its Six Sigma program, which focuses on the company's transformation through a customer-centric, data-driven corporate culture that continuously improves business processes and rapidly develops new products and services in response to customer needs.

According to Toshiba, they chose to invest in a comprehensive BI solution for easy-to-access, up-to-the-minute data and analytic information. "We deal with a fast-growing global market, and we've tripled our business over the past three years," says Marlow. "We need to help employees work smarter by giving them the information they need - when they need it, and how they want to see it."

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Copyright 04/01/2008 Consumer Goods Technology

 
Article: Mobile Handset DesignLine, June 25, 2008
  -- Scott Beekman
Toshiba America Electronic Components, Inc.
 
 
 
Use NAND Flash for cost, density and performance advantages for mobile handsets
 
 
This NAND flash tutorial covers recent trends, alternatives and even misconceptions regarding mobile handset storage subsystems that support multimedia features.

Higher resolution cameras, music, video and games are all driving the need for higher density, low cost data storage. NAND flash memory is excellent for high-density, low-cost and fast write speed data storage. As a result, the adoption of NAND in mobile phones continues to grow at an accelerated pace.

Within mobile phones, the use of NAND flash for improved data storage has grown in three areas:

  • Multi-chip Packages (MCP) and Package-On-Package (POP)
  • High-density embedded storage in addition to MCPs/POPs
  • Card slots in handsets

The historical MCP solution for basic talk-only mobile phones was low-density random access memory (RAM) + NOR. This solution continues to be used today, driven primarily by low-end mobile phones targeting emerging markets. Multimedia phones, however, have adopted NAND based MCP solutions due to the density, cost and write performance advantages of NAND flash.

 

Copyright © 2008 TechInsights, a Division of United Business Media LLC. All rights reserved.

 
 
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