INTRODUCES ITS 64MB AND 128MB SMARTMEDIA CARDS
Vegas , NV., November 13, 2000 -- - In keeping up with
the needs of the growing market demand for removable solid-state
storage, Toshiba America Electronic Components, Inc. (TAEC)*
with its parent company Toshiba Corporation (Toshiba), today
added to its line-up of high capacity NAND flash memories
with the addition of 64- and 128-megabyte (MB) SmartMediaT
cards. Toshiba's 64MB SmartMedia card is based on its single-chip
512-megabit (Mb) device, one of the industry's highest capacity
monolithic die. The 128MB SmartMedia card is based on Toshiba's
1-gigabit (Gb) device, which combines two of the 512Mb chips.
Both products are based on Toshiba's advanced 0.16-micron
(µm) process technology.
The new 64MB and 128MB SmartMedia cards fully conform to the
SmartMedia specifications finalized by the Solid State Floppy
Disk Card (SSFDC) Forum. In an effort to prevent illegal copying
of copyrighted audio content, every card is allocated a unique
serial number. Toshiba's newest additions to its already comprehensive
line of SmartMedia memory technologies fulfill the market
demand for solid-state file storage memory solutions.
flash continues to be the storage media of choice for solid-state
storage applications due to its high-speed programming capability,
high-speed erasing and small block size," said Jackie Traeumer,
senior business development manager, Flash Products, at TAEC.
"With the addition of the 64- and 128-megabyte cards, we are
continuing to address our customers needs for even greater
Applications for the new cards include digital cameras, music
players/records and solid-state disk drives for mass storage
applications. These solid-state drives provide faster access
for network file storage and higher reliability and lower
power than traditional rotating media. As NAND flash has increased
in density and decreased in cost per megabyte, more notebooks
and sub-notebook PCs are using NAND-flash-based cards as an
alternative to hard disk drives and floppy drives.
seconds per page
milliseconds per block
microseconds (1st), 50 nanoseconds (serial)
x 45 x 0.76 millimeters
Pricing and Availability
Samples of the 64MB card are available now, with volume production
slated for the end of fourth quarter of 2000. The 64MB card
samples are priced at $150. Samples of the 128MB card will
be available in first quarter of 2001, with volume production
slated for late first quarter of 2001. Samples of the 128MB
card are expected to be priced at $300.
to Semico Research Corp., the discrete flash memory market
has grown dramatically in the last few years, rising to $4.6
billion in 1999, and is predicted to reach $8.6 billion in
2000. Revenues in 2001, are expected to grow 46.1 percent
to $11.9 billion, then continue with this growth through 2004.
Total worldwide flash revenues are projected to reach $23.2
billion by 2004.
The market for SmartMedia cards is expanding, as manufacturers
make use of its advantages -- slim, compact size, light weight
and low cost due to no on-board controller and simple packaging
-- in digital still cameras, PDAs and data storage products,
including solid-state audio that will replace magnetic media.
The market is now moving toward high capacity SmartMedia,
and Toshiba is meeting that demand with its latest generation
of NAND-flash-based products.
As a recognized pioneer in flash technology, Toshiba was
a principal innovator of NAND- and NOR-type Flash technology
in the 1980's. NAND flash is becoming one of the
leading technologies for solid-state storage applications
because of its high-speed programming capability, high-speed
erasing, small block size and low cost. The sequential nature
(serial access) of NAND-based flash memory provides notable
advantages for these block-oriented data storage applications.
Toshiba's NAND flash memory products are optimized for general
solid-state storage, image file storage and audio for applications
such as solid-state disk drives, digital cameras, audio appliances,
set-top boxes and industrial storage. These newly announced
products round out the company's current solutions which also
include 64Mb, 128Mb and 256Mb densities along with 512Mb dual
die and 1Gb devices.
TAEC, recognized as one of the largest suppliers of semiconductor,
electronic component, and storage solutions, is the North
American engineering, manufacturing, marketing, and sales
arm of Japan's Toshiba Semiconductor Company and Toshiba Display
Devices and Components Company. The Toshiba Semiconductor
Company is one of the world's leading manufacturers and suppliers
of semiconductor products including LSIs, microprocessors
and controllers, and advanced memory products, in addition
to discrete and analog peripheral components. TAEC is also
responsible for sales and marketing of other major electronic
components including liquid crystal displays, color display
and picture tubes, lithium-ion and other secondary batteries.
For additional information, please visit TAEC's web site at