TOSHIBA ADDS 4GB microSDHC CARD TO EXTENSIVE MEMORY CARD LINE-UP

TOSHIBA ADDS 4GB microSDHC CARD TO EXTENSIVE
MEMORY CARD LINE-UP

High-capacity Class 4 SDHC card for Mobile Phones Supports up to 69 Hours of Music or 28 Hours of TV Programs

TOKYO and IRVINE, Calif., June 27, 2007— Toshiba Corp. (Toshiba), a leading innovator in memory card solutions, today announced with Toshiba America Electronic Components, Inc. (TAEC)*, its subsidiary in the Americas, that it has expanded its line of small-format, high-speed, high-capacity memory cards with the launch of a 4-gigabyte¹ (GB) microSDHC card. The addition of the new card extends Toshiba’s comprehensive range of microSDHC cards, the preferred memory card for mobile phone applications, from 256 megabyte² (MB) up to 4GB. The new cards will be available worldwide beginning in July.

Toshiba’s 4GB microSDHC card meets SD memory card standard Ver. 2.00 ³, the SDHC card standard for SD products with a capacity of over 2GB. The card is designed for use in dedicated microSDHC slots, but can also be used in standard SDHC card slots in an adapter.

The market for high density memory cards will grow alongside increasing demand for digital equipment, such as mobile phones that can record and display video and high resolution images. Toshiba will continue to expand and upgrade its SDHC and SD Memory Card series to meet the growing demand for high-speed, high-capacity products.

Outline of New SD Memory Card

Product Name	Capacity	SD Speed Class
SD-MH004GA	4GB	Class 4

Key Features

Large 4GB capacity supports storage of large capacity files, such as high-resolution images and music. (69 hours⁴ of music at a bit rate of 128kps⁵ and 28 hours⁴ of one-segment TV programs at a bit rate of 312kbps)
“Class 4” SD Speed Class, with a minimum sustained data write of 4MB/s.
Realizes maximum writing speed of 6MB/s⁶.
Applies highly secure CPRM⁷ copyright technology.

Specifications

Interface	SD Memory Card Standard Ver. 2.00 Compatible
Power Supply Voltage	2.7 - 3.6V
Compatible Standard	SD Memory Card Standard Ver. 2.00 Compatible
SD Speed Class	Class 4
Maximum Write Speed:	6MB/Second
Exterior Dimensions:	15.0×11.0×1.0 (mm)
Weight Approx.:	0.4g

SD Memory Cards

The SD memory card was jointly developed in 1999 by Toshiba Corporation, SanDisk Corporation and Matsushita Electric Industrial Co. Ltd. (best known for its Panasonic brand name products). SD memory cards have been widely adopted worldwide. Toshiba has shipped more than 300 million memory cards ⁸ and is currently the world’s second largest supplier ⁹ of NAND Flash memory. The addition of the SDHC card to the Toshiba SD Card family addresses the growing demand for high capacity storage.

The Toshiba SD Memory Card family now includes standard SD memory cards, as well as miniSD, microSD and SDHC cards. The entire SD card line features cryptographic security, protection of copyrighted data, high-data transfer rate for fast copy/download and high storage capacity. TAEC currently offers SD Memory Cards with storage capacities of 1GB and 2GB in both its standard (blue) product family, and a higher performance (white) family of cards. The Toshiba SD Memory card line-up now includes miniSD in capacities ranging from 512MB to 2GB, microSDHC cards in capacities of 2GB and 4GB, and SDHC Cards in capacities of 4GB and 8GB.

*About TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, distributions and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, discrete devices, displays, medical tubes, custom SoCs/ASICs, digital multimedia and imaging products, microcontrollers and wireless components that make possible today's leading cell phones, MP3 players, cameras, medical devices, automotive electronics and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan 's largest semiconductor manufacturer and the world's fourth largest semiconductor manufacturer (iSuppli, World's Top Semiconductor Supplier Rankings in 2006). For additional company and product information, please visit http://www.toshiba.com/taec/ .

¹ When used herein in relation to memory density, gigabyte and/or GB means 1,024x1,024x1,024 = 1,073,741,824 bytes. Usable capacity may be less. For details, please refer to specifications.
²When used herein in relation to memory density, megabyte and/or MB means 1,024x1,024 = 1,048,576 bytes. Usable capacity may be less. For details, please refer to specifications.
³SDHC Memory Cards can only be used for devices that support the SD Memory Card Ver2.00 standard. SDHC Memory Cards are not backward compatible with standard SD Memory Card slots, as the file formats differ.
⁴ The number of hours were estimated by dividing the memory capacity by the stated bit rate.
⁵ For purposes of measuring data transfer rate in this context, 1 kilobit (kb) = 1,000 bits.
⁶Read and write speed may vary depending on the read and write conditions, such as devices you use and file sizes you read and/or write. (For purposes of measuring write speed in this context, 1 MB = 1,000,000 bytes).
⁷ The copyright protection technology developed by 4C Entity, LLC (Toshiba, Matsushita, Intel and IBM), which is also used on DVD.
⁸Source: Toshiba Corporation.
⁹Source: iSuppli Corporation. April 2007.

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications. In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba’s “Handling Guide for Semiconductor Devices,” or “Toshiba Semiconductor Reliability Handbook.” This information is available at www.chips.toshiba.com, or from your TAEC representative.

All trademarks and tradenames held within are the properties of their respective holders.

MEMY 07 483