| LAS VEGAS, Nev.,
January 6, 2009 — Toshiba America Electronic Components, Inc. today announced that Toshiba Matsushita Display Technology Co., Ltd. (TMD) will be previewing technology at International CES 2009 that enables mass adoption of 3D viewing in handheld devices. In a technology demonstration, TMD has integrated an advanced 3D film with small and medium sized LCD displays that use Optically Compensated Bend (OCB) mode to deliver clear, true autostereoscopic viewing at a glance, without the need for special glasses.
This development overcomes numerous long-held negatives associated with 3D viewing. In addition to eliminating the need for special glasses, it allows for extended comfortable viewing. The 3D film easily integrates into today's thin, high resolution displays, and enables simultaneous 2D and 3D viewing on all or parts of the display with no picture degradation.
TMD's OCB technology improves upon conventional LCD technology by increasing response time and contrast ratio to achieve near CRT-like image quality. The LCD panels from TMD use OCB mode LCD technology to create sharp, clear, motion blur-free 3D displays.
For the CES demonstration, the backlight modules of 3-inch and 9-inch LCD displays from TMD have been enhanced with 3D film. Through directional backlight technology, left and right eye images are focused sequentially into the viewer's eyes, allowing for full resolution of the display panel. Only one panel and modified backlight are required. Backlight module assembly is easy. No precision registration is required.
"This technology provides three dimensional viewing or natural depth that ordinary displays don't provide," explained Sean Collins, vice president for TAEC's Display Device and Components Group. "These 3D displays once again demonstrate TMD's focus on leading edge display technologies, and are ideal for use in handheld displays such as mobile phones, gaming devices and other integrated portable electronics."
At CES, TAEC will be holding private demonstrations of the technology. To arrange a demo, please contact Poloi Lin of TAEC corporate communications at firstname.lastname@example.org
TMD plans to commercialize 3D displays within the next year, to meet customer requirements.