IRVINE, Calif., March 14, 2012 —Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, today announced the launch of a new line of high performance SDXC and SDHC memory cards under a new brand name - EXCERIA™1. The new line of SD memory cards offers the highest performance levels available.
EXCERIA, named to reflect a combination of "excellent" and "experience", offers cards fully compliant with the SD Memory Card Standard Ver.3.0 UHS-I2, and includes versions offering the world's fastest3 data transfer speed4 for an SD memory card.
The SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. This success reflects size, ease of use and flexibility and, most of all, performance advances that support such functionalities such as recording HD movies, continuous image shooting with digital cameras, and short transfer times when copying data to other devices.
Toshiba's EXCERIA SDXC and SDHC memory cards offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I. The minimum recording speed is compliant with UHS speed class 15 and SD speed class 106 . The new products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD - each offering three versions with different capacities.
The Type 1 series integrates new controllers that realize the world's fastest data transfers, with a maximum read speed of 95 megabytes (MB)/ sec and a write speed of 90MB / sec. Type 2 series products offer a maximum read speed of 95MB / sec and a write speed of 60MB / sec, while Type HD products have a maximum read speed of 90MB/ sec and a write speed of 30MB/ sec.
Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards. The new EXCERIA line will launch in April.