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FOR IMMEDIATE RELEASE
March 25, 1998
Toshiba America Electronic Components Adds Disk Products Division to its Operation; Product Offerings Now Include Hard Disk, CD-ROM and DVD Drives
IRVINE, Calif., March 25, 1998 - Toshiba America Electronic Components, Inc. (TAEC) today announced that effective April 1, 1998, the Disk Products Division (DPD) of Toshiba America Information Systems, Inc. will merge with TAEC. This merger of operations is in concert with Toshiba Corporation's recent organizational moves to realign its companies into groups of like businesses to foster increased synergy.
The merger expands DPD and TAEC's product offerings to their OEM customer base. In addition to marketing technologically advanced semiconductors, integrated circuits, electron tubes and solid state devices, TAEC will also market Toshiba's industry-leading 2.5-inch hard drives, CD-ROM drives and DVD drives.
"This is a positive move for our customers, and for TAEC and DPD," said Bob Brown, president, TAEC. "In one organization, we now bring our customers a comprehensive offering of high quality components for the design and manufacture of computers and peripherals."
"It remains business as usual for us and our customers," said Rod Keller, vice president and general manager, TAEC DPD. "Our product line, sales, technical support, customer service and marketing operations remain unaffected by this merger."
In addition to increasing its product offerings, TAEC is also increasing its employee base; the employees of DPD join TAEC.
About Toshiba America Electronic Components
TAEC is the North American manufacturing, sales and marketing arm of one of the world's largest suppliers of semiconductors, integrated circuits and electronic components for industrial and consumer applications. The company is the recognized leader in CMOS technology and has one of the broadest IC product lines in the industry. In addition, Toshiba is a leading manufacturer of technologically advanced electron tubes and solid state devices, including color picture tubes, display monitor tubes, liquid crystal displays, medical tubes, rechargeable batteries, microwave components, laser diodes and optical transmission devices. For more company information, please visit TAEC's Internet home page at: http://www.toshiba.com/taec.
About Disk Products Division
The TAEC Disk Products Division markets a wide range of industry-standard 2.5-inch hard disk drives. CD-ROM drives and DVD-ROM drives in the United States. For additional product information, contact Toshiba America Electronic Components, Inc., Disk Products Division, 35 Hammond, Irvine, CA 92618; telephone (714)457-0777, or on the World Wide Web at: http://www.toshiba.com.
Company Contact:
Toshiba America Electronic Components
Annette Birkett
Director Marketing Communications
(714)455-2298
annette.birkett@taec.toshiba.com
Agency Contact:
Disk Products Division Contact:
Karen Allen
The Benjamin Group Inc.
(714) 245-7500
kallen@oc.tbgi.com
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