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holiday return policy:

Purchases made through Toshiba Direct from November 28, 2014 through December 24, 2014 are eligible for return or exchange through January 15, 2015. Products, including laptops, netbooks, tablets, desktops, TV lamps, and accessories (batteries, remotes, Power adapters, etc), except those products specifically named as 'final sale' on the www.toshiba.com/us website, are eligible for refund or replacement. TAIS will not issue an RMA for a visual product to be returned for credit. All products eligible for return require a Return Material Authorization (RMA) number, which may be requested by calling 1-800-618-4444. To be considered for the holiday return period, an RMA request must be made no later than January 15, 2015 and all products qualified for return must be returned to TAIS within ten (10) days of customer receipt of the RMA number. The maximum TAIS will refund for items purchased through TAIS is the original purchase price of the product, less restocking fee, plus any related taxes. Original shipping and handling charges or similar fees and return shipping charges are not refundable. Returns made without an RMA number will be refused or returned to the Customer. All products with valid RMA authorization must be returned in original packaging and be in the same condition as Customer received them. Customer is responsible for shipping charges and risk of loss on all return shipments. Customer must use a reputable shipping carrier capable of providing proof of delivery, as well as properly packing and fully insuring the return shipment. Upon receipt of the returned product(s), TAIS will inspect the product to determine if the product has been opened, used, and whether it contains all parts included with the original shipment, and to confirm there was no modification, abuse or misuse of the product, or user negligence. TAIS may reject the return or deduct costs associated with: open packaging, missing parts, non original packaging, modification, abuse, misuse of the product or user negligence. While TAIS may issue an RMA for individual software packages represented by Customer as unopened, upon receipt and inspection any open packages will not be accepted for return/credit and will be returned to Customer.

Display Technology

After you've decided on the size of HDTV you need, you'll want to decide whether you want a plasma or LCD screen. Plasma panels use an emissive technology, which means they generate their own light, much like a fluorescent lamp. LCD panels do not create light, and require a bright backlight in order to create an image.

Plasma screens tend to cost less than LCD screens of equivalent size, so some people choose plasma to save money. Plasma HDTVs generally don’t have problems with motion blur that can occur with some lower-priced LCD HDTVs. On the other hand, plasmas typically aren’t as bright as LCDs, so the image can become washed out under bright lighting. To get maximum contrast from a plasma screen, you need to be able to darken the room. If you need an HDTV for a room that's brightly lit, you might be happier with an LCD model.

Fluorescent versus LED

If you go the LCD route, you can choose between two types of backlight: fluorescent and LED. Fluorescent light tubes, a reliable older technology, show up in lower-priced models. If you're not on a tight budget, consider the newer alternative: LED backlight. This energy-efficient solid-state technology doesn’t pose the environmental waste problems of fluorescent technology.

LED Configuration

LEDs can be arranged in a matrix either directly behind the LCD panel or along the edges of the panel. The first option, called dynamic brightness, gives you better contrast. Brightness can be turned up or down in blocks and can be used to adjust the amount of light for separate regions of the image. This control may make dark areas look better, and since the backlight can be turned off completely behind black areas, you'll get much better contrast. The second option, LED backlighting arranged along the edge of the LCD panel, results in a thin form factor.

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