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TOSHIBA ENCORE TO POWER CELLULAR RESEARCH PIXEL SYSTEM

Integrating Off-the-shelf Windows Tablet into New mRNA Detection Platform Drastically Reduces Cost
and Increases Ease of Use

IRVINE, Calif. – Feb. 24, 2014 Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced that its Encore™ tablet will power Cellular Research’s new Pixel™ System. The Pixel System is based on Cellular Research’s innovative Molecular Indexing™ technology, which enables researchers to examine absolute levels of gene expression in individual cells with unprecedented sensitivity and accuracy.

The Toshiba Encore features an 8-inch diagonal HD (1280 x 800) multi-touch HFFS display and delivers a full Windows 8.1 experience in a compact design. Cellular Research will customize and integrate the tablet into the Pixel System and load their diagnostic software onto the device.

“This strategic relationship is a great example of how innovative companies can take off-the-shelf consumer devices, customize and integrate them into sophisticated systems that obtain the same outcomes as traditional equipment, while providing significant cost savings to our clients,” said Patrick Mani, vice president of sales, Toshiba America Information Systems, Inc., Digital Products Division. “This is the future of what’s possible in mobile healthcare technology.”

Cellular Research is a new biotechnology research and development company, started by innovators from Silicon Valley and Stanford University, whose mission is to deliver new high-precision tools for life science research. The Pixel System is Cellular Research’s first product, and the company plans to follow it with additional sequencing specific products in the second half of 2014.

“Traditional equipment is expensive and can quickly become obsolete,” said Steve Fodor, CEO of Cellular Research. “Our Pixel System greatly reduces the cost associated with acquiring and maintaining mRNA quantitation systems. We chose Toshiba’s Encore tablet to power our Pixel System as it offers a more affordable, easier to use and flexible computing solution that runs Windows so it can be easily updated as research evolves.”

Pixel is a standalone detection platform for direct and absolute mRNA quantitation from single cells and small samples. The system utilizes Molecular Indexing in a simple, single tube format and at a price point available to all researchers. Although gene expression is the first application area, ultimately Pixel will enable researchers to measure efficiencies of their sequencing results and quantify and validate previously undetectable variations in gene and transcript levels.

Toshiba and Cellular Research will showcase this collaborative solution in Booth #5889 during the 2014 HIMSS Conference & Exhibition on February 23-27, 2014 in Orlando.

Connect with Toshiba on Facebook at www.facebook.com/ToshibaUSA, on Twitter at twitter.com/ToshibaUSA, and on YouTube at youtube.com/ToshibaUS

More information on the Toshiba healthcare solutions available at www.toshiba.com/us/healthcare or 1.800.289.1400.

About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three business units: Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc™ and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit toshiba.com/us

About Toshiba Corporation
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba’s web site at www.toshiba.co.jp/index.htm.

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